An important user of frozen berries is the European fruit processing industry, especially jams, confectionery and fruit preparation producers. Berries are often promoted as a superfruit, and increasingly used in smoothies as a healthy breakfast option. The main reason for the expected market growth is the fruits’ popularity, due to perceived health benefits by European consumers. In the next five years, the European market for frozen berries is likely to increase with an annual growth rate of 5-8%. Almost all imports from outside Europe come from developing countries (96%). European imports of frozen berries have increased by an average of 4% in volume per year over the 2016-2020 period. What makes Europe an interesting market for frozen berries?Įurope is by far the largest importing region for frozen berries, accounting for a share of approximately 60% of global imports. Table 1: Products in the product group of frozen berries Combined Nomenclature Numberįrozen sweetened strawberries with sugar content of > 13%įrozen sweetened strawberries with sugar content of = 13%įrozen sweetened raspberries, blackberries, mulberries, loganberries, black, white or red currants and gooseberries with sugar content of =< 13%įrozen unsweetened blackberries and mulberriesįrozen unsweetened Loganberries, white currants and gooseberriesįrozen European blueberries (Vaccinium myrtillus)įrozen Canadian blueberries (Vaccinium myrtilloides and Vaccinium angustifolium)Ģ. Quick-frozen berries can be presented as whole and free-flowing (individually quick frozen – IQF), non-free-flowing (in the form of blocks), crumbled (in the form of crushed berries), sliced (in case of strawberries) or a combination of crumbled and whole. Repacking quick-frozen berries under controlled conditions is permitted. The quick-freezing process is not regarded as complete unless and until the product temperature has reached −18☌ at the thermal centre of the fruit after thermal stabilisation. The only optional ingredient allowed for frozen berries is sugar in the form of sucrose, invert sugar, invert sugar syrup, dextrose, fructose, glucose syrup or dried glucose syrup. When ‘frozen berries’ are referred to in this survey, it involves the selection of the products in the table below, unless stated otherwise. However, in common trade and culinary classifications, strawberry is also referred to as a berry. Strawberry, which is also included in this report, is not botanically defined as a berry, as its fleshy part is not made of ovaries but from the receptacle that holds the ovaries. In botanical terms, berries are defined as fruit made by one ovary (currant, gooseberry, blueberry) or as a merger of several ovaries (raspberry, blackberry). What trends offer opportunities on the European frozen berries market?įrozen berries are a range of products prepared by freezing fresh, clean, sound, stemmed and ripe berries.
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